CGI, Film, AR, VR

Tasked with working alongside the brand management team and their external interior design team as they were developing the brand identity for RED by producing a high volume of rich photo-realistic media including images and videos. Further value was obtained from these visualisation assets when they were re-purposed for interactive viewing and engagement as part of the global launch programme.

This content was then deployed in our immersive Reality Portal, running a number of projectors to create a visual experience that is wider than human field of view, giving clients the shared experience of “walking through” the environment.

Watch the Unreal to Real video here: