SPVRSImmersive Audience Engagement Package
Tottenham Hotspur Football Club wanted to provide a unique visitor experience to market premium hospitality in their new stadium. This had to deliver an exciting presentation of the new facilities that would reflect the ambition, innovation, and quality of the venue. It also had to offer access to convincing virtual representations of the many hospitality opportunities available.
We were tasked to deliver a fully integrated virtual reality marketing suite to promote the stadium and its extensive range of premium suites, boxes, lounges, alongside a variety of interactive media.
Following some early discussions around the perceived customer journey and the technology available at the time, it was decided that a Reality Portal™ would provide the
A series of stadium seats configured as an array of VR stations as formed the second stage of the visitor journey, which allowed the sales team to deliver highly
We additionally designed and
The suite was fully activated in April 2016 to support preliminary sponsor and partnership discussions. In January 2017, Tottenham Hotspur Football Club’s marketing suite launched to VIP and press with exclusive previews of the newly completed virtual reality suite.
The response to the suite was extremely positive from visitors, players
‘Our SPVRS marketing suite has been a great success the reaction we have had from visitors to the suite has been brillia nt and it has proved to be the perfect way to showcase the premium offerings in our new stadium.
Soluis delivered on our vision to bring our new stadium to life using cutting-edge AR and VR technology.
The creativity of the various teams behind the technology has been second to none, and we were particularly impressed with their ability to guide us through the project with their expertise and quickly turn around fantastically realistic and immersive visuals for the interiors and overall stadium experience.’