SPVRS

Immersive Audience Engagement Package

BRIEF

Tottenham Hotspur Football Club wanted to provide a unique visitor experience around the marketing of premium hospitality in their new stadium opened in 2018. This had to deliver an exciting presentation of the new facilities that would reflect the ambition, innovation and quality of the venue. It also had to offer access to convincing virtual representations of the many hospitality opportunities available. 

We were tasked to deliver a fully integrated virtual reality marketing suite to promote the stadium and its extensive range of premium suites, boxes, lounges and a variety of interactive media.

Approach

Following some early discussions around the perceived customer journey and the latest technology available at the time, it was decided that a Reality Portal™ would provide the centrepiece of the marketing suite. This provided a uniquely immersive introduction to the new stadium with a specially designed intro film and software interface to enable the sales team to easily access full-size virtual tours of each space.
 There were then a series of stadium seats configured as an array of VR stations as the second stage of the visitor journey, which allowed sales team to guide highly personalised tours using a version of the same bespoke custom interface for selecting different spaces. 

We additionally designed and development a series of mobile apps that allowed the sales team to easily present the stadium model in a fully interactive mode with versions produced for use on premises and at different locations for events and presentations offsite.

OUTCOME

 The suite was fully activated in April 2016 to support preliminary sponsor and partnership discussions. In January 2017, Tottenham Hotspur Football Club’s marketing suite launched to VIP and press with exclusive previews of the newly completed virtual reality suite. 

The response to the suite was extremely positive from visitors, players and the media. The suite has since been used extensively as the backdrop to hugely successful sales drive that has seen the club confirm reservations on well over 90% of the available offerings ahead of the official opening for the 2018 English Premiership Season.

 ‘Our SPVRS marketing suite has been a great success the reaction we have had from visitors to the suite has been brillia nt and it has proved to be the perfect way to showcase the premium offerings in our new stadium. 

Soluis delivered on our vision to bring our new stadium to life using cutting-edge AR and VR technology.

The creativity of the various teams behind the technology has been second to none, and we were particularly impressed with their ability to guide us through the project with their expertise and quickly turn around fantastically realistic and immersive visuals for the interiors and overall stadium experience.’