WEMBLEY PARK
CGI & IMMERSIVE 360° VISUALISATIONBRIEF
We were approached by Quintain to produce a series of high-quality images illustrating the latest phases of the Wembley Park regeneration project. Alongside regular CGI views, a set of 360° panoramic views were requested to showcase the development with maximum impact at MIPIM 2018 in Cannes.
Approach
The accuracy of representation was a key objective, along with the need for a quick turnaround that didn’t compromise on the visual quality. The 360° images, in particular, were all about bringing the development to life and conveying the sense of activity in each of the public spaces. Given the large scale of the development and the importance of the views to surrounding buildings and infrastructure, it was important to have the ability to move the viewpoint and to focus in on specific details. By using our iterative production process and working closely with the project team, we were able to progress quickly whilst coordinating new input from the design team.
OUTCOME
The immersive media produced was a major success during Quintain’s time on the London Stand at MIPIM, and the reaction from their own marketing team has been incredibly positive. These views were also used to showcase the best of UK design and development in the UK Pavilion at the same event, where we used a specially created augmented reality ‘Magic Window’ to help demonstrate the effectiveness of these views to a wider audience.
“Great work by the team! The 360 content was really well received at MIPIM and the team now have this loaded onto their iPads for use about site.
The team at PRP said that the platform that they used for commenting during the process was particularly successful.”
Quintain
