Lovell Homes

CGI, Film, AR, VR

Lovell Homes required some initial digital media to help early promotion of the new residential development at Trinity Walk, Woolwich. Our studio developed a series of films and high end visuals to support the the marketing team convey each of the various apartment blocks that were under development.

For the marketing suite, we prepared a range of interactive environments that contained configurable finishes. These were then deployed within the full-scale Reality Portal that was installed in the marketing suite to offer visitors a highly believable tour of the apartments.

“This immersive ‘Reality Portal’ has been incredibly popular with those who have visited our marketing suite. It’s a great experience for future and new homebuyers. The option to change the specification while ‘walking’ around the apartment is especially helpful, allowing users to picture how they’d like their new home to look.”

Simone Dhanjal – Sales Director

Watch the case study video here: